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发展策略
            Development Strategy


                2010年,新葡萄京娱乐场围绕“一最两跨”战略目标,以提                          The strategic target of China Construction in 2010 was  “Among
                                                               the most competitive international construction and real estate
            高发展质量为主线,抢抓政策和市场机遇,坚持“五化”
                                                               groups. By 2015, aiming to enter the top fifth of the Top 500 Global
            发展战略,为实现战略目标开辟科学途径,推动各项工作                          Enterprises, and one of the world’s three strongest construction
            再上新台阶。                                             and real estate groups” (One Most, Two Entries). With enhancing
                                                               quality as the main focus, China Construction made use of the
                                                               relevant government policies and seized market opportunities. The
                                                               Company held fast to the strategy of “Professionalised, regionalised,
                                                               standardised, informed and internationalised”, and opened up
                                                               scientific ways to realise strategic targets, so that various projects
                                                               could reach new heights.


                                   国际化                           标 准 化     Standardise
                                  Internationalise
                                                                 推动各经营管理领域的流程再造、体系梳理工作,在
                         专业化                 信息化                 集团层面建立体系完整、统一受控的管理体系,实现
                         Professionalise  五化  Inform             提高管理效率、降低机构成本、塑造统一企业内涵的
                                 WE ARE GLOBAL                   目标。
                                                                 We will promote the re-creation of procedures and the re-organisation of
                                                                 systems  in  different  areas  of  operational  management,  and  establish
                             区域化         标准化                     comprehensive, uni?ed and controllable management systems in the group,
                             Regionalise  Standardise            to achieve the goals of increasing management efficiency, reducing costs,
                                                                 and consolidating internal systems.



                 专 业 化 Professionalise                           信 息 化 Inform


                 在施工领域内选定若干细分市场和下游产业,以内部                         以适量的投入为原则,将信息技术与先进管理理念
                 整合和外部并购的方式,组织优势资源打造一批占领                         相融合,以此提升企业生产方式、经营方式、业务
                 高端市场的专业公司,使之成为公司的效益支撑和品                         流程、管理方式和组织方式,获取最佳效益。
                 牌支撑。                                            With  “appropriate  investment”  as  the  principle,  integrate  information
                 We will select several speci?c markets and downstream industries within the   technologies with advanced management concepts, to improve the modes of
                 scope  of  work,  and  through  internal  integration  and  mergers  and   production, operation, management and organisation, as well as the business
                 acquisitions,  organise  resources  advantageously  to  create  professional   ?ow of the enterprise, to achieve the greatest bene?ts.
                 companies  that  target  the  high-end  market,  and  will  become  pillars
                 supporting the Company’s pro?ts and brand name.




                 区 域 化     Regionalise                           国 际 化 Internationalise


                 在施工领域内选定重点经营区域,强化对重点区域资                         顺应全球化趋势,在全球范围内配置资源,开拓市
                 源的配置强度,并保证这些资源在区域层面实现区域                         场,学习先进经验,不断提升集团的国际化程度。
                 的效益最大化和可持续发展。                                   In line with the trend of globalisation, we will allocate resources in globalised
                 We  will  select  major  sectors  within  the  scope  of  work,  strengthen  the   areas,  open  up  new  markets,  learn  from  advanced  experiences,  and
                 allocation of resources in these sectors, and ensure that the allocation of   continuously increase the group’s level of globalisation.
                 resources is uni?ed and has reasonable mobility, to lower operating costs
                 and maximise bene?ts and sustainable development.








         30  新葡萄京娱乐场股份有限公司
            China State Construction Engineering Corporation Limited
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