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                                      营销策略                                                                            About Us
                                      Sales Strategy                                                                 可持续经营

                                          2010年,新葡萄京娱乐场深入推进“大市场、大业主、大项目”营销策略,促进产业结
                                      构升级,巩固并扩大“占领高端、兼顾中端、放弃低端”的成果。
                                          新葡萄京娱乐场承接10亿元人民币以上房建项目98个、占新签合同额的48.4%;境外                                      Sustainable Operation
                                      3,000万美元以上项目占境外承包工程合同额的近八成,基础设施事业部平均单体合同
                                      额超过16亿元人民币;承接20亿元人民币以上的项目共计21个,超大项目的数量和金
                                                                                                                     科技创新
                                      额均显著提高,有效站稳高端市场。
                                          新葡萄京娱乐场各子企业大客户管理成效显著。2010年,中建二局十大客户合同总额321
                                      亿元人民币,占全局合同总额的53.3%,超过10亿元人民币的项目6个。                                             Technological Innovation



              新签合同一高一低                    In 2010, China Construction put forward the sales strategy of “Big market, big proprietor, big
              One “high” and one “low” of   projects”, and promoted upgrading the structure of the industry, including through consolidating and
              the newly signed contracts  magnifying the result of “Occupy the high end without giving up the middle and abandoning the low
                                      end”.                                                                          质
                                          China Construction carried out 98 housing construction projects, with a total value of more     量
                合同额增长                 than 1 billion RMB and representing 48.4% of the total value of the newly signed contracts. Overseas    Quality
           Value of contracts   88.4%  projects with a value of over US$30 million accounted for nearly 80% of the total value of overseas
                 increased            contracts. A single infrastructure project had a contract value of more than 1.6 billion RMB. There
                                      were 21 projects worth more than 2 billion RMB, showing that both the number and value of very
                                      large projects had significantly increased, and that we have effectively and firmly occupied the high-
            合同个数仅增长                   end market.
                Numbers of  4.2%          The effects of customer management of the subsidiary companies of China Construction were   安
              contracts rose          significant. In 2010, the total contract value of the top ten customers of China Construction Second     全
                                      Engineering Division Corp. Ltd was 32.1 billion, accounting for 53.3% of the division’s total contract    Safety
                                      value. In all, there were six projects worth over 1 billion RMB.





                                                                                                                     环
                                           大项目标准由1亿元提高到2亿元                                                             境
                                        The average value of big projects increased from 100   十大项目金额占比提高10个百分点
                                                                               10% increase in the 10  biggest project
                                                million to 200 million RMB                                            Environment

                                                                 大项目出现五个提高
                                                            Five fold increase in major projects, or big projects



                                        10亿元以上金额占比达到42%                             房建平均单体高达2.8亿元                    员
                                        42% of the projects had a value of over 1   The average value of a single housing     工
                                                billion RMB                       construction project was 280 million RMB   Staff


                                                           第十大项目金额由23亿元提高到39亿元
                                                          The value of the tenth biggest project increased from 2.3
                                                                 billion RMB to 3.9 billion RMB

                                                                                                                     社
                                                                                                                       会   Society






                                                                                                   2010可持续发展报告  31
                                                                                                   Sustainability Report 2010
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